Harpal Singh

AI Product Management Consultant
— Previously —
VP Product @ intu, Selligent and Epica.ai
Machine Learning Startup Co-Founder
UX @ Yahoo! and Net-a-Porter

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People have to understand your AORs, not necessarily your job titles and functions

AOR = Areas of Responsibility

In my early years as a User Experience designer, I would sometimes get upset when clients or colleagues would refer me as a look and feel guy, or a person who makes things beautiful. It felt as if all the hard work I had put in to acquire specialist skills about how people think, use interfaces and how to design memorable experiences has been reduced to nothing. It challenged my entire being and career choice. It might be sounding dramatic but in reality, it was a slight blip in my happiness.

You will hear a similar talk amongst designers, developers, and product managers. They often complain about their closest team members not understanding what they do.

I noticed the same pattern later in my career after moving to Product Management. Product Management is also a grossly misunderstood role. Product Managers are often considered as Project Managers, and...

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Make people care about your business to achieve great results

Whether you are a senior leader, startup founder or an executive in a large organization, it’s often hard to communicate convoluted strategies, complex business models and financial underpinnings of the business to everyone in a way they understand and remember. It’s even harder to get everyone to care about moving the business forward.

When it comes to communicating complicated messages, think as if you are delivering the message to the most junior person in the room.

It’s because if the junior person gets it, others will get it too, and who doesn’t appreciate a simple message?

Your company’s vision and how that vision adds meaning to people’s day-2-day work life is one of the core messages to make people care. The starting point is to talk about business in its most simplistic form without sounding condescending. E.g. we generate revenue by selling a product X or a service Y at a...

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